“Je suis un Rock journalist…”

It’s the last few days of January – and for various movers, shakers, schemers, skeezers, grafters, grifters and other types of character you come across in the music business, it’s time once again to decamp to the south of France for MIDEM, the international music industry conference. For a third time, I’ve managed to blag myself a press pass to the conference – and as I write, I’m waiting for my flight to Nice, from where I’ll make my way on to Cannes where MIDEM takes place.

The last time I went to cover MIDEM, I flew to Cannes with Easyjet. This time round, I’m flying Business class (I’m in the BMI Business Class lounge right now – and believe me, it is the… something you’re not supposed to mention in airports). While I would love to make out that this is because I’ve moved up in the world since 2009, the truth is that BMI were doing a special promotion allowing people to fly Business Class to Nice for the price of an Economy ticket (sometimes it pays not to delete spam emails).

If you’re passionate about music, MIDEM is the sort of thing you develop a love/hate relationship with. If you look hard enough, you will find some talent worth writing home about. But at the end of the day, it’s primarily about the business of music, rather than the music itself – which would explain why one of the press conferences I’ve been invited to attend is from a university plugging its MBA course for people who want to work in the music industry. Not to a music course, mind you, but a business course. And this press conference is taking place on a luxury yacht. And record label bosses still complain that they’re not making any money…

Anyway, it’s easy to get cynical. My mission over the next four days is to find new music that stirs the soul. That makes you want to sing, dance, jump up and down and all the other stuff good music is supposed to do for you. I’ll be keeping my eyes and ears open, and reporting back to you on any goodies I do find out there. After all, je suis un rock journalist…

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