“The pride of Africa™”

It’s a sad fact of life in the arts and showbiz world that it’s the products with the biggest marketing budgets that tend to get the most (usually undeserved, if we’re judging on merit) media attention. Having been in music journalism for so many years, this really shouldn’t surprise me – but one tends to forget these basic facts until one gets an occasional rude reminder.

I had one such reminder yesterday, whilst flying from Nairobi to Amsterdam with Kenya Airways (“The pride of Africa™”). As do most other airlines, Kenya Airways publishes a guide in which it lists all the films, music, television and radio shows available on its in-flight entertainment system. And also as with other airlines, a couple of films are selected as the top pick for the month, and given a full write-up in the guide. A couple lower down on the food chain might get a paragraph or two; the rest get nothing.

Throughout this month, passengers on Kenya Airways (“The pride of Africa™”) have two African films to keep them entertained: Africa United and Benda Bilili! And which of these two great African films has “The pride of Africa™” chosen as its pick of the month to big up to its passengers – the uplifting family film about a group of Rwandan kids who hitch-hike to South Africa to see the World Cup, or the award-winning documentary about the hottest band to come out of Africa in recent years? The answer is neither. That honour goes to… [Drum roll, fanfare, hip-hop turntablist scratch solo] Big Mommas: Like Father, Like Son. I know; there’s no way the indies responsible for either of the other two films could compete with 20th Century Fox’s spending power. But something about this seems just plain wrong to me.

So here’s a travel tip from me. If you happen to be flying on one of Kenya Airways’ Boeing 777s this month, ignore what it says in the entertainment guide and watch one (or both) of these two gems instead of Martin Lawrence’s latest fatsuit ‘n’ drag outing… [Trying extremely hard not to swear here]

(That is, if the in-flight entertainment system on your flight is working in the first place. It wasn’t on mine, so we were shown some Jennifer Anniston flick on the overhead screens instead. Thank the Lord for iPods and sleep.)

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